imPRESS X Tom Bachik

imPRESS launched a collaboration with A-list celebrity manicurist Tom Bachik for a holiday collection. Through this collaboration, imPRESS produced an elevated nail collection that presents celebration and joy to the customers to embrace their moments as the new year comes closer.

As a lead designer, I designed the landing page, website banners, email campaigns, organic social posts, and paid social ads for existing & potential customers.

This was the first-ever project for me to utilize Figma for developing the landing page and get to learn more about user interface design. I also tried to get out of my comfort zone and tried to have a fashion editorial look and feel as the key concept. After this project, I was actually glad that I tried new things and even enjoyed about expanding my perspective.