imPRESS Falsies

With an innovative technology inspired from the press-on manicure, imPRESS has launched a new one-step lash clusters called “imPRESS Falsies.”

As a lead designer, I didn’t only create the overall launch assets to introduce the product but also educate about why this product is so special to the beauty industry.

Since the launch of Falsies, I’ve been continuously working on digital assets across web, email, and social media. This whole project really means a lot; to transcend the original brand identity as press-on manicure into press-on lash clusters and create a united portrayal of press-on beauty.