imPRESS Falsies, KISS Products

I created comprehensive digital marketing assets that not only introduced the innovative technology but also educated consumers about its groundbreaking impact on the beauty industry.

My ongoing responsibilities encompassed developing cohesive visual content across web and e-commerce platforms, email campaigns, and social media channels to support the product's market introduction and sustained growth. This transformative project allowed me to expand imPRESS's brand identity beyond press-on manicures into the lash category, creating a unified press-on beauty narrative.