imPRESS, KISS Products
Art Direction
Digital Design
Photography
As lead designer, I led comprehensive digital marketing campaigns for high-profile brand collaborations including LoveShackFancy's Spring 2023 floral collection and celebrity manicurist Tom Bachik's holiday line, developing cohesive branding materials that seamlessly integrated partner aesthetics while maintaining imPRESS's core brand identity across all e-commerce touchpoints. My responsibilities included creating landing pages, website banners, email campaigns, social media content, and paid advertisements. These collaborative projects expanded my design capabilities to adapt unfamiliar brand aesthetics into effective digital marketing strategies that drive customer engagement and support e-commerce objectives.
Model Photography
Product Photography
