imPRESS X LoveShackFancy

imPRESS partnered with a fashion brand LoveShackFancy to create a limited edition with their iconic floral patterns from their Spring 2023 Collection, inspired by the New York Botanical Garden.

As a lead designer, I designed landing page, website banners, email campaigns, organic social posts, and paid social ads for exisitng & potential customers. I also took part in meeting with LoveShackFancy marketing team for collective feedback.

Since I was not so familiar with the brand, I researched their aesthetics on DTC website and emails. Then, I carefully curated into the overall marketing materials while keeping the brand identity of imPRESS. Through this campaign, I learned how to adapt unfamiliar styles and integrate into my own design.