IT Cosmetics, L’Oreal

I led the complete redesign of digital marketing materials for the Confidence in a Cream collection and Heavenly Luxe brush line, creating visual content that strengthened brand identity while improving online sales performance across the company website and Amazon. These redesigned digital marketing materials resulted in measurable improvements including increased customer engagement, higher click-through rates, and better product visibility, ultimately generating strong return on investment and strengthening the brand's competitive position in the beauty market.